More than half a million visit for recipes in 2015
February 12, 2016

Every day of the year, the USHBC promotes blueberries to hundreds of customers through its website,recipes which contains recipes for every meal and occasion, useful tips and health information. Last year, over half a million consumers visited the site looking for more information about blueberries. Below are topline web results – each number representing a consumer or food/health professional who might be swayed to purchase and recommend blueberries after engaging with the dynamic content on

From 2014 to 2015, the USHBC website saw:

•An 87% increase in visits (681,000+ visits in 2015; 365,000+ visits in 2014)

•A 71% increase in page views (1.1 million in 2015; 621,000+ in 2014)

•A 66% increase in recipe page views (625,000+ in 2015; 376,000 in 2014)

•*Recipe pages impact purchase intent. People who discover new recipes are more likely to buy, try and keep purchasing blueberries.

How did so many people find the site? Top traffic drivers included:

•34% from Google pay-per-click ads

•27% from online searches (Google, Yahoo, etc.)

•15% from referrals (websites linking back to

What were visitors looking for? The top 5 most visited pages were the:

•Blueberry Recipes landing page

•Blueberry Pie recipe page

•Blueberry Chicken Chopped Salad recipe page

•Blueberry Nutrition landing page


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Source: USHBC