Morocco doubles blueberry exports to Poland, surpassing Peru and Chile
The FAO-EBRD regional project for the MENA region, “FAO/EBRD Food Security Package SEMED: Diversifying and Adding Value to Export Markets,” continues its series of publications examining the outcomes of trade missions involving Egyptian and Moroccan exporters to Central Asia (Uzbekistan), Eastern Europe (Poland), and Southeast Asia (Singapore and Malaysia) between 2023 and 2025. The series explores developments in fruit and vegetable imports across these target markets and assesses emerging trade opportunities following these business matchmaking initiatives.
In marketing year (MY) 2025/26 (July-June), Poland more than doubled its imports of fresh blueberries from Morocco compared with the previous marketing year. Import volumes increased from approximately 1,800 tonnes to more than 3,800 tonnes, marking a record level of Moroccan blueberry exports to the Polish market. The season was also notable for Morocco becoming Poland’s fourth-largest supplier of fresh blueberries, surpassing Southern Hemisphere competitors such as Peru and Chile.
Despite its strong position as a global exporter of several fruit and vegetable products, including apples, Poland has increasingly become an important importer of horticultural produce. In calendar year 2025, the country spent $4.8 billion on imports of fresh and frozen fruits and vegetables. Fresh blueberries accounted for $285 million, making them Poland’s fourth most valuable imported fruit and vegetable category after tomatoes, bananas, and fresh grapes. In volume terms, Poland ranked as the eighth-largest importer of fresh blueberries globally and the fourth-largest importer in Europe, behind the Netherlands, Germany, the United Kingdom and Spain.
Poland has also been among the fastest-growing blueberry import markets worldwide. Between 2021 and 2025, fresh blueberry imports increased at an average annual rate of 21 percent. Among the world’s twenty largest importers, only South Korea (+22%), Romania (+29%), Taiwan (+34%), and Ireland (+54%) recorded higher growth rates during the same period.
The rapid growth of blueberry imports in Poland has attracted increasing interest from Moroccan exporters, one of the world’s leading suppliers of fresh blueberries, making Poland and Morocco a perfect match in the global blueberry trade. In MY 2025/26, only Spain, the Netherlands and Germany supplied higher volumes of blueberries to Poland than Morocco. Furthermore, Morocco overtook Peru and Chile, which ranked as the fourth- and fifth-largest suppliers, respectively, in MY 2024/25 and compete with Morocco during the early stages of the Moroccan export season.
Blueberries were among the key products promoted during the FAO-EBRD trade mission to Warsaw, Poland, in November 2024. The event connected more than 35 exporters representing 24 companies from Morocco and Egypt with 24 buyers from leading supermarket chains and importing companies from Poland, Lithuania, Czechia and Ukraine. Notably, the actual presence of Moroccan blueberries in the Polish market is higher than reflected in direct trade statistics. A significant share of Moroccan exports reaches Poland through trading companies and distribution hubs located in Spain, France, the Netherlands, Germany and other European Union member states. Therefore, the sharp increase in direct imports from Morocco is particularly significant, as it highlights Poland’s growing importance as a destination market for Moroccan exporters and points to the strengthening of direct commercial links between the two countries.
Source: East-fruit.com
