In anticipation of the release of Columbia Pictures and Sony Pictures Animation’s The Smurfs™ 2, in theaters July 31st, Gourmet Trading Company is bringing back the iconic characters to the labels on their packages of California, Oregon and British Columbia blueberries.
As part of the promotion, from June 15th through September 30th, consumers can enter Gourmet Trading Company’s The Smurfs 2 Sweepstakes for a chance to win a trip for four to Hollywood and Gourmet Trading Company’s Blueberry Farm in Bakersfield. Entry information and rules can be find at gourmettrading.net/smurfs2, and the sweepstakes information will also be on the labels. No purchase necessary. Void where prohibited.
“After the success of our previous co-promotion for The Smurfs theatrical and home entertainment release, we are excited to bring back smurfberries!” said Julia Inestroza, Marketing Director. “This is one of our most popular promotions. When blueberries become smurfberries, packaging becomes a collectible as consumers seek out a complete set. We’re thrilled to be teaming up with The Smurfs 2.”
Gourmet Trading Company blueberry labels for 6oz, 11 oz, and 18 oz packages will feature six different Smurf characters, along with the sweepstakes information, until the end of August.
Follow the promotion on Gourmet Trading Company’s facebook and twitter pages along with the promotion’s twitter account @Smurfberries.
In The Smurfs™ 2, the sequel to Columbia Pictures/Sony Pictures Animation’s hybrid live action/animated family blockbuster comedy The Smurfs, the evil wizard Gargamel creates a couple of mischievous Smurf-like creatures called the Naughties that he hopes will let him harness the all-powerful, magical Smurf-essence. But when he discovers that only a real Smurf can give him what he wants, and only a secret spell that Smurfette knows can turn the Naughties into real Smurfs, Gargamel kidnaps Smurfette and brings her to Paris, where he has been winning the adoration of millions as the world’s greatest sorcerer. It’s up to Papa, Clumsy, Grouchy, and Vanity to return to our time, reunite with their human friends Patrick and Grace Winslow, and rescue her! Will Smurfette, who has always felt different from the other Smurfs, find a new connection with the Naughties Vexy and Hackus – or will the Smurfs convince her that their love for her is True Blue? The film is directed by Raja Gosnell and produced by Jordan Kerner. The screenplay is by J. David Stem & David N. Weiss and Jay Scherick & David Ronn and Karey Kirkpatrick with a story by J. David Stem & David N. Weiss & Jay Scherick & David Ronn, Based on the Characters and Works of Peyo.
Gourmet Trading Company