Naturipe launches fresh fruit cups
December 11, 2017

Naturipe has a new line of fresh fruit cups, with shipping set to begin in mid-February.

Options in the line include strawberries; strawberries and blueberries; apples, grapes and blueberries; grapes and blueberries; and apples and blueberries.

With five ounces of fruit and a spork, the cups are designed for on-the-go consumption, according to a news release.

“Health, convenience and snacking are three components that continue to grow rapidly in the produce business,” Brian Jenny, vice president and general manager of value-added fresh, said in the release. “Demand grows as consumers focus on healthier and convenient snacking options. We developed our fruit cups with health and portability in mind, designing the product to fit in the cup holder of a car.”

The cups will be sold under the Naturipe Snacks label.

The Packer