Dole Go Berries! to expand into blueberries
June 27, 2017

Dole has won a major produce industry award and unveiled rollout plans for its popular Dole Go Berries! snack-size package solution that allows strawberry lovers to enjoy their favorite fresh fruit on-the-go.

The revolutionary new product introduced by Dole to much fanfare earlier this year received a United Fresh Innovation Award in the Best New Packaging category for its three snack-size packages that snap apart to offer fruit fans four ounces of fresh Dole strawberries. Ventilated for freshness and easy rinsing, the proprietary package was the first to provide snap-rinse-go convenience.

Dole Go Berries! was one of 46 United Fresh Produce Association Innovation Award finalists displayed at the United Fresh Conference June 14-15 in Chicago, and attendees voted to determine the winners in five categories. In addition to the Best New Packaging category, Dole was a finalist in the Best New Vegetable Product category for its Dole Chopped Caesar Salad Kit. The win for Go Berries! marks the second consecutive year that Dole has received an award for product innovation at the annual conference.

Energized by the United Fresh award, Dole announced it will roll out a blueberry variety of Dole GO Berries! this summer. The new six-ounce variety will start arriving in stores in August at a suggested retail price of $2.99.

“The new Blueberry Dole Go Berries! gives even more berry lovers the easiest way to enjoy their favorite snack on-the-go,” Barbara Dan, Dole’s senior vice president of innovation, said in a press release. “Simply snap-off one of the right-sized snack packs, rinse right in the package and enjoy the goodness of Dole Berries wherever you go. Like the original strawberry variety, the new blueberry Dole Go Berries! satisfies the growing preference to take berry snacking outside the home and provides a unique, fun, fresh and healthy alternative to snack and energy bars.”

In addition to the 12-ounce Dole Go Berries! in strawberry and six-ounce Dole Go Berries! in blueberry, customers can choose Dole strawberries in one-pound and two-pound clamshells; Dole blueberries in six-ounce, pint, 18-ounce and 24-ounce clamshells; and Dole raspberries and Dole blackberries in six-ounce and 12-ounce clamshells.

Berry lovers can find Dole Go Berries! in the refrigerated fruit and berry section alongside other Dole berries.

The Produce News