AdWords campaign helps inspire consumers year round
November 27, 2014


The USHBC knows consumers sometimes need a little help remembering that fresh blueberries are available year round and are perfect for holiday recipes. To inspire consumers, the Council kicked off a fall and winter Google AdWords campaign, which launched November 1 and will run through December. The advertising campaign was designed to increase blueberry awareness, appeal and purchases, especially among women/moms who primarily use search engines for recipe and shopping inspiration.

The campaign features potluck, fall, Thanksgiving and holiday recipes, among other ads that continue to position the Council as the resource for all things blueberry-related. Thus far, Thanksgiving recipes are performing very well, driving significant traffic to as well as new pins on Pinterest.