In the EU market, Peru also leads the trade for this berry. According to Peru’s Ministry of Foreign Trade and Tourism (MINCETUR), during 2022, overall Peruvian exports to the EU totaled $6.6 billion.
The good results in revenue have also closely impacted communities in the country. Today, the blueberry crop is creating over 137,752 direct jobs for the 2022-23 season, according to Agraria.pe.
This represents a 14% increase (i.e. 17,199 more jobs) compared to the 120,553 jobs generated in the previous season (2021-2022).
This Association of Blueberry Producers of Peru (Proarándanos), reports that of the total direct jobs generated in the 2022-2023 campaign, 59%, or 79,822 jobs were covered by women.
The guild also pointed out that blueberry cultivation generates about 250 thousand indirect jobs, of which more than half are occupied by women.