Peruvian exports of blueberries amounted to US$4.5 million in the first quarter of this year (Q1 2014), the CEO of Sierra Exportadora, Alfonso Velasquez, said.
During the virtual launch of the National Berry Directory, he stressed that this was a record considering the cultivation of these fruits had only started six years ago in the South American country. "These results confirm the expectations placed on this crop to become a boom," he said. Likewise, Velasquez projected the blueberries success in the international market is likely to continue, with shipments worth reaching US$ 35 million by the end of the year. Regarding the National Berry Directory, the entrepreneur noted it aims to articulate the contact among the members of the supply chain of the berry business (including blueberries, cape gooseberries and strawberries) and to become a management tool for their activity. According to freshplaza.com, the National Berry Directory contains a list of plant, seed, inputs and services suppliers, as well as researchers, specialists and marketers.