Planasa is a world leader in the agri-food sector, specialising in the genetic improvement of the next generation of berry varieties: blueberries, raspberries, strawberries and blackberries.

Its mission is to develop unique and superior varieties through a blend of traditional breeding methods and modern technology, and to make these new genetics available to its customers through efficient and high quality nursery operations.

Planasa's blueberry portfolio consists of successful varieties such as Blue Manila, Blue Maldiva, Blue Madeira, Blue Malibu, Blue Masirah and Blue Marina.