IBO Summit 2014

Mexico is hosting the IBO Summit this 2014. The event will take place on March, 10th, 11th and 12th at the Riu Plaza Guadalajara Hotel.

The event will include a growth analysis of global plantations and production volume, as well as the most recent studies on the blueberry’s health benefits, a commercial outlook and a complete analysis of the trends that affect Mexican production and exports

  • Monday 10:

15:00 PM - 18:30 PM - IBO Board Meeting (Riu Hotel - Founder members only)

19:00 PM - 21:00 PM – Cocktail (IBO members only)

  • Tuesday 11:

08:30 AM - 18:30 PM Seminar (lunch included)

19:00 PM - 21:00 PM Dinner (Founder members only - Hosted by Aneberries)

  • Wednesday 12:

07:00 AM - 18:00 PM - Orchards visits (IBO members only) Program available here / Programa disponible acá.


To register please contact us at or download the registration form here.

Cost for Non-Members to attend: $200 USD

Cost for IBO Members: 1 entrance free – $100 USD for additional entrances

Fields visit (for IBO members): $100 USD


  • IBO participants can get a special discount at the RIU Hotel Plaza Guadalajara. Please contact us at: to get the promotional code.                     guadalajara/index.jsp

  • IBO participants can get a special discount at the Holiday Inn Select Guadalajara. Please contact us at to get the promotional code.


Speakers confirmed thus far:

  • Dr. Chad Finn, Oregon State University: Blueberry Variety Update
  • Parm Bains, President of Highbush Blueberry Council: "U&A Survey" of blueberries in USA
  • Inés Masallach, IMALINX: Blueberries in Mexico- A story of engagement
  • Sofia Freitas, AGIM Coordinator (Association for small fruits and business innovation): Portugal, situation of his blueberry industry - Challenges and Opportunities
  • Raúl Urteaga Trani, general coordinator of international Affairs at SAGARPAAn international perspective for the Mexican berry sector: the government view
  • CS Rim, Very Berry Korea: Korean blueberry market

Country presentations:

  • Australia

Speaker: Peter McPherson – Treasurer – Australian Blueberry Growers Association

  • United States

Speaker: Cort Brazelton – Business Development & International Business – Fall Creek Farm and Nursery Inc.

  • UK

Speaker: Stephen Taylor – Managing director – Winterwood Farms Ltd.

  • Poland

Speaker: Stephen Taylor – Managing director – Winterwood Farms Ltd.

  • South Africa

Speaker: Trevor McKenzie – President of South African Blueberry Growers Association – President of Eurafruit South Africa

  • Canada

Speaker: Debbie Etsell – Executive director – BC Blueberry Council

  • Argentina

Speaker: Carlos Stabile –Project Manager Extraberries Argentina – Representative of the Argentinean Blueberry Committee

  • Uruguay

Speaker: Carlos Stabile – Representative of the Argentinean Blueberry Committee

  • New Zealand

Speaker: Greg Furniss – Director Blueberry Country and BBC Technologies

  • Chile

Speaker: Andres Armstrong - Executive Director – Chilean Blueberry Committee

  • Peru

Speaker: Miguel Bentin – President – Valle y Pampa Peru

  • China 

Speaker: Jerome Chen Jianhua – Business Development Directo – JoyVio

  • Ukraine

Speaker: Natalia Pukshin - LLC blueberry Group

  • Japan

Speaker: Charles Mainland - NABC

Program available here.



Here are our sponsorship opportunities: in English / en español

Be part of the event! Sponsorships - Purchase order


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IBO Meeting Objectives & Preliminary Meeting Agenda

Annual Meetings


It has been generally agreed that the most convenient time to meet for delegates from both hemispheres would be held annually during the months of March/April. The next meeting will be held in Mexico in March 2014.

Delegates would be responsible for transportation to and from the meeting site, as well as all hotel charges. Individual country organizations can decide whether or not to reimburse their delegate’s expenses. It is expected that the delegates will not only represent the interests of their regional area, they will also be responsible for sharing with their constituents the knowledge and insights gained as part of the process.

The new IBO by-laws confirm that individual countries can send delegates from multiple
organizations, but they must caucus and agree to cast a single country vote, when decisions are
confirmed during the conference.