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China 2014
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China 2014

Jerome Chen, director of international business development for Joyvio

Guadalajara, Mexico, IBO Summit 2014

Presenter Jerome Chen provides insight into China’s blueberry industry, as well as leading Chinese blueberry producer, Joyvio and parent corporation, Legend Holdings. Chen describes rapid industry growth across China despite limited knowledge about blueberry production. The presentation outlines challenges for China’s fruit industry regarding consumer confidence, as well as opportunities, including international partnerships and operations in Chile and Australia.


China 2014

Jerome Chen, director de desarrollo internacional de Joyvio

El presentador Jerome Chen da una idea de lo que es la industria de arándanos en China. Describe el principal productor de arándanos de la nación, Joyvio y la corporación matriz, Legend Holdings. Chen describe el rápido crecimiento de la industria china a pesar de un conocimiento limitado sobre la producción de arándanos. La exposición destaca los desafíos para la industria de la fruta China con respecto a la confianza del consumidor, así como muestra las oportunidades, incluidas las asociaciones y las operaciones internacionales en Chile y Australia.