Berries South Africa

Berries South Africa (BerriesZA)

Berries ZA is a South African organisation representing the local berry industry. They are focused on driving a growth strategy for the industry, by the industry — providing members with support, access to international breeding programmes, and cutting-edge genetics. In paving the way for sustainable growth, they aim to be leaders, not followers.

Their objectives include the following:

  • Ensure an economically viable and sustainable berry industry. 
  • Establish uniform grading regulations for berries produced in South Africa.
  • Liaise with other berry groups — locally and internationally — to exchange information of mutual benefit.
  • Promote sales and consumption of berries in the local and export markets.
  • Facilitate relevant research in the berry industry.
  • Liaise with the Department of Agriculture, Land Reform and Rural Development, other government departments, and industry stakeholders.
  • Collect and share relevant industry information.

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