IBO Report Highlight: U.S. Blueberry Market Sustains Growth Amid Expanding Supply

The U.S. blueberry market is demonstrating remarkable resilience. As domestic production climbs and import volumes reach new highs, the market has shown a rare ability to absorb rising supply without sacrificing price stability, a strong signal of robust underlying demand.

Supply dynamics are shifting in meaningful ways. Peru has cemented its role as the dominant import partner, driving consistent year-round availability and reinforcing the United States’ standing as the world’s premier blueberry demand hub.

At retail, fresh blueberries continue to lead the charge. Steady volume and value gains, fueled by loyal consumer demand, better fruit quality, and ongoing varietal innovation, have allowed the category to grow without compromising on price.

Looking ahead, the industry’s trajectory hinges on keeping supply growth in step with demand. Varietal transitions, smarter market timing, and continued innovation will be the levers that determine whether this momentum holds.

Source: https://www.internationalblueberry.org/2025-report/