Preview of the 2026 IBO Report: Rising Net Promoter Score Signals Growing Industry Influence

The 2025 IBO Report recorded a measurable increase in its Net Promoter Score (NPS), rising from 41.4 in 2024 to 71.6 in 2025, reflecting a larger share of readers who would actively recommend the publication to colleagues and industry peers. As a widely recognized measure of trust and advocacy, this upward movement signals strengthening confidence in the report’s value and relevance.

The improvement aligns with the report’s expanded scope in 2025, which grew from 226 to 287 pages and introduced key enhancements, including the global production forecast, country-level producer survey disaggregation and a dedicated South Africa special section.

For advertisers, a rising NPS indicates deeper engagement, stronger credibility, and increased peer-to-peer circulation within decision-making networks. Advertising in the 2026 IBO Report positions your company within a publication that continues to grow in both analytical depth and industry influence.

Secure your placement in the 2026 edition now and take advantage of our early bird discount by contacting sales@agronometrics.com.