Highlight from the IBO Report: Mexico’s Blueberry Sector Stabilizes Amid Structural Transition

After weathering a prolonged period of production and economic pressure, Mexico’s blueberry industry entered 2025 in a more stable, though leaner, position. Improved weather conditions, easing financial pressures, and a more favorable exchange-rate environment provided some relief following two difficult seasons that led to grower attrition and constrained volume growth.

The sector continues to undergo a structural shift toward proprietary varieties, with most new plantings still in early yield stages. While this has limited short-term volumes, it is expected to support higher quality fruit, improved pricing, and better alignment with early-season market windows over time.

Mexico remains heavily reliant on the U.S. market, which absorbs the vast majority of exports, while selective growth continues in secondary destinations such as Japan. Overall, the industry has emerged more consolidated and genetically advanced, with medium-term growth dependent on varietal maturation rather than expanded planted area.

Dive into the full report for a closer look at Mexico’s evolving role in the global blueberry industry

Read de full report here: https://www.internationalblueberry.org/2025-report