California Giant Berry Farms Celebrates B Corp Month by Advancing “Berries with Purpose” Sustainability Milestones
Watsonville, CA — March 18, 2026 — In celebration of B Corp Month, California Giant Berry Farms is proud to highlight its ongoing commitment to the global movement of businesses acting as a force for good. Having achieved its B Corp Certification late 2025, the company is spending the month of March reflecting on the rigorous operational standards and “Berries with Purpose” initiatives that define its mission.
While certifications like Fair Trade USA and USDA Organic validate how berries are grown, B Corp recognition focuses on how a business operates from the inside out. This March, California Giant is sharing the progress made toward high standards of social and environmental performance, transparency, and accountability.
Joe Barsi, President and CEO of California Giant, said, “Our vision is to be the most sustainable fresh berry company in the world, and B Corp Month is the perfect time to recognize the milestones that keep us on that path. Being part of the B Corp community holds us publicly accountable to our stakeholders to ensure we are providing premium berries for generations to come.”
Since its founding in 1983, California Giant has remained a family-owned, purpose-driven organization. As detailed in its latest Sustainability Report, the company continues to advance several key pillars of its B Corp commitment:
- Supply Chain Integrity: Maintaining a 100% sign-off rate for the Supplier Code of Conduct among growers, ensuring shared values in human rights and safety.
- Climate Action & Renewables: Utilizing a solar array at the Santa Maria, CA cooler to offset up to 60% of the facility’s grid electricity use.
- Community Support: Donating over $290,000 to community causes and continuing its legacy as a lead donor for regional food banks.
- Biodiversity & IPM: Requiring 100% grower compliance with Integrated Pest Management (IPM).
B Corp Month serves as a focal point for California Giant’s “Berries with Purpose” ideology—a long-term roadmap dedicated to Nourishing Our Communities, Protecting the Planet, and Delivering Exceptional Berries,
“B Corp certification isn’t just about a logo on a package; it’s about the work our team does every day in operations, packaging, berry production, food safety, and with our grower-partners” said Catherine Campbell, Director of Sustainability at California Giant Berry Farms. “We showcase our journey in our 2024-2025 Sustainability Report, and we are honored to celebrate this month alongside a global community dedicated to a more inclusive and regenerative economy.”
ABOUT CALIFORNIA GIANT BERRY FARMS
At California Giant Berry Farms, the difference is Giant. Our vision is to be the most sustainable berry company in the world, committed to nourishing our communities and protecting the planet. We provide a year-round supply of premium strawberries, blueberries, raspberries, and blackberries, setting the standard for quality and consistency. As a privately held family company with over four decades of experience, we are proud to be a Certified B Corp, holding ourselves publicly accountable to the highest social and environmental standards in everything we do.
