IBO Mourns the Passing of Brad Moorer

The International Blueberry Organization extends its deepest condolences on the passing of Brad Moorer, CEO of MBG Marketing, who died unexpectedly on August 7, 2025.

Brad dedicated nearly 15 years to MBG Marketing, serving in various leadership roles before becoming CEO in 2022. He was a committed advocate for blueberry growers and a respected leader in the industry, remembered for his dedication to quality, innovation, and the advancement of the sector.

Our thoughts are with his family, colleagues, and friends during this difficult time.

Sincerely,
International Blueberry Organization (IBO)