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Chilean Winter Blueberries Marketing 2011
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Chilean Winter Blueberries Marketing 2011

Tom Tjerandsen, North American director of marketing and sales for the Chilean Fresh Fruit Association

Chilean Blueberry Committee

Presenter Tom Tjerandsen provides data and analysis of promotional efforts to increase sales of Chilean blueberries on the U.S. market. The presentation outlines areas of opportunity, sales research, promotional campaigns, and challenges.

 

Los arándanos chilenos de invierno: programa de marketing y promoción en América del Norte 2011


Tom Tjerandsen, Director de marketing y ventas de la Chilean Fresh Fruit Association para América del Norte Comité de Arándanos de Chile

El presentador Tom Tjerandsen proporciona datos y análisis en los esfuerzos por promocionar y aumentar las ventas de los arándanos chilenos en el mercado de EE.UU. La presentación describe las áreas de oportunidad, investigación de ventas, campañas de promoción y los desafíos.